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Turn Wasted Google Ads Clicks Into Profit With Smarter Negative Keywords

Simplify Negative Keyword Management - Forever.
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The smarter, faster way to clean your Google Ads search term reports

Negative Keyword List Builder helps you find and remove money-draining search terms in minutes - not hours.

What Negative Keyword List Builder Does

Upload your Search Term Report, paste your keywords, and let the tool do the heavy lifting:
Strips every term down to single keywords
Removes duplicates automatically
Compares against your “positive” keyword list
Lets you sort the rest into negative or positive with a single click
Builds a reusable library of approved (positive) and blocked (negative) terms
Next time you upload, it’s even faster - your lists keep getting smarter.

Why It Matters

Every irrelevant click costs you real money. Without clean negatives, your ads show for the wrong searches, inflate costs, and confuse Google’s algorithm. With Negative Keyword List Builder you can:

Save hours

of manual review each week

Cut wasted spend

by filtering out junk queries before they burn your budget

Improve targeting & Quality Score

by showing ads only to the right audience

Keep campaigns consistent

Sudden she seeing garret far regard. By hardly it direct.

Scale faster

without letting waste creep back in

"Say Goodbye to Tedious Negative Keyword Research: A Must-Have for Digital Marketers"

Who It’s For

Business owners managing their own Google Ads

Freelancers and consultants running multiple client accounts

In-house marketing teams sick of spreadsheets and manual cleanup

If you’ve ever stared at a 1,000-line Search Term Report and groaned - this tool was built for you.

How It Works

Paste your Search Term Report into the first column.

Paste your Search Term Report into the first column.
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Strip out all duplicates and positive Keywords

The system breaks every phrase into single words and removes duplicates. Leaving you with a list of keywords that you have never seen within the account to decide if they are negative or positive

Sort Your Keywords

Filter using your Positive List. In the middle column, you will sort your remaining keywords into positive or negative keywords, one is checked, the other is un-checked
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Copy Negative Keywords in to Google ads

Move Checked Keywords (Negatives) to Column 3, Copy these and add to your Google Ads campaigns, Back in colum 2, Delete the checked keywords, select all on the remaining keywords and add to your positive list for use next time - None of these keywords will show next time.

Plans & Pricing

Monthly

  • Use in unlimited Google ads accounts
  • Create unlimited Lists
  • No lock in Contracts
  • Save Countless Hours managing Google ads accounts
$9
monthly
SELECT

Annually

  • Use in unlimited Google ads accounts
  • Create unlimited Lists
  • No lock in Contracts
  • Save Countless Hours managing Google ads accounts
  • Get 2 Monts Free
$90
Annually
SELECT
Stop Paying for Bad Clicks. Start Running Profitable Campaigns. 
Get started now — just $9/month.

How the Negative Keyword List Builder Came to Be

After managing Google Ads accounts for over 20 years - and personally reviewing search term reports across more than 1000 campaigns - I noticed something every advertiser has felt: too much time wasted manually sorting through junk clicks.

I’d spend hours breaking down search terms, highlighting irrelevant words, exporting to spreadsheets, and adding to negative lists. The process worked - but it was painfully slow and easy to make mistakes.

So, I built a simple tool to make that process faster. Not by using AI, not by guessing - but by automating the part I was already doing manually.

Over the last four years, the Negative Keyword List Builder has become my daily tool of choice. It’s designed to help advertisers filter their search term reports in minutes, not hours.

The real magic lies in how it accumulates intelligence over time. Each time you upload a new Search Term Report, the tool cross-checks your growing Positive List - the words you’ve approved before - and automatically excludes them from the next cleanup.

That means every time you use it, there are fewer and fewer irrelevant terms left to sort.
Your Positive List becomes sharper, and your Negative List becomes cleaner - giving you campaigns that stay efficient, consistent, and laser-targeted.

“I didn’t build this for show - I built it because I needed it. It’s the exact process I’ve used daily for years to manage hundreds of real client campaigns.”

About the Creator – Ian Redford

About Ian

Ian Redford has been managing and coaching Google Ads campaigns for over 20 years, including the last several within digital agencies as a senior Google Ads specialist.

He’s worked across hundreds of industries - from healthcare and professional services to eCommerce and local trades - managing over 1000 Google Ads accounts and helping business owners understand what really drives profitable clicks.

After years of manually cleaning up search term reports and building keyword lists from scratch, Ian developed the Negative Keyword List Builder to automate what used to take hours.
Get The Negative Keyword List BuilderLearn more about Ian's Google ads Coaching
Ian Redford Google Ads Trainer
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